Paawan Kothari – Medium

Paawan Kothari

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Demystifying Marketing: Branding

Branding is a multi-disciplinary strategic effort, encompassing every part of the organization, its values, and culture.

Sep 13, 2021

Demystifying Marketing: Branding

Sep 13, 2021

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Demystifying Marketing: Website Content

A company’s website is its front door. A well-designed website establishes credibility and sparks an interest leading to action.

Mar 11, 2021

Demystifying Marketing: Website Content

Mar 11, 2021

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Demystifying Marketing: Sales Vs. Marketing

Marketing lays the strategic foundation and provides the essential subsistence that fuels the sales engine.

Feb 27, 2021

Demystifying Marketing: Sales Vs. Marketing

Feb 27, 2021

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Demystifying Marketing: Go-To-Market

All startups have a business plan. Successful startups have a robust Go-To-Market strategy.

Jan 13, 2021

Demystifying Marketing: Go-To-Market

Jan 13, 2021

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Is Entrepreneurship about passion?

In 2009 while working as a Marketing Strategist in the tech industry, I started peddling homemade chai from a bicycle trailer, as a hobby…

Jan 14, 2019

Is Entrepreneurship about passion?

Jan 14, 2019

Demystifying Marketing: Types of Marketing

Marketing is an ever-evolving business function. Here is a primer on the most common marketing functions to help you build a team.

Aug 1, 2021

Demystifying Marketing: Types of Marketing

Aug 1, 2021

Demystifying Marketing: A Primer on Business, Marketing, and GTM Plans

Startups need a business plan to convince investors, a marketing plan to attract customers, and a go-to-market plan to launch a product.

Feb 1, 2021

Demystifying Marketing: A Primer on Business, Marketing, and GTM Plans

Feb 1, 2021

Why Operations matter more than you think

In my previous post, I wrote about why food delivery companies, like Munchery and Sprig, were not really technology companies — and the…

Jan 12, 2021

Why Operations matter more than you think

Jan 12, 2021

Management lessons from….the Kitchen (!)

While cooking one of my favorite dishes last week, I had an interesting revelation. Two seemingly unconnected instances in my life were…

Jan 12, 2021

Management lessons from….the Kitchen (!)

Jan 12, 2021

If failure is inevitable, why try?

It’s been a little over 8 years since I started my entrepreneurial journey, and it was as expected — one emotional rollercoaster ride…

Jan 12, 2021

If failure is inevitable, why try?

Jan 12, 2021

2021: Journey into the Unknown

I usually start a new year with resolutions. I like to set one goal for each category, health/fitness, personal, and professional.

Dec 28, 2020

2021: Journey into the Unknown

Dec 28, 2020

Never Have I Ever…been interested in a teenage drama

I did not expect to become a fan of teenage girl dramas in my forties. Who knew Netflix would turn me into one. First, it was To All the…

May 21, 2020

Never Have I Ever…been interested in a teenage drama

May 21, 2020

There’s an app for it, but is it a really a tech company?

Millennials want everything to be available on-demand — their transport, their food, their love life.

Jan 23, 2019

There’s an app for it, but is it a really a tech company?

Jan 23, 2019

The 10-step practical guide for entrepreneurship

When you want to start a business, it is natural to seek advice and guidance from successful entrepreneurs in a similar space. I, too…

Jan 15, 2019

The 10-step practical guide for entrepreneurship

Jan 15, 2019

Paawan Kothari

Paawan Kothari

Storyteller. Scrappy Entrepreneur. Marketing Leader. I enjoy exploring nature, art, and artisan food. Long-term San Francisco resident.

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