PinnedPaawan KothariDemystifying Marketing: BrandingBranding is a multi-disciplinary strategic effort, encompassing every part of the organization, its values, and culture.Sep 13, 2021Sep 13, 2021
PinnedPaawan KothariDemystifying Marketing: Website ContentA company’s website is its front door. A well-designed website establishes credibility and sparks an interest leading to action.Mar 11, 2021Mar 11, 2021
PinnedPaawan KothariDemystifying Marketing: Sales Vs. MarketingMarketing lays the strategic foundation and provides the essential subsistence that fuels the sales engine.Feb 27, 2021Feb 27, 2021
PinnedPaawan KothariDemystifying Marketing: Go-To-MarketAll startups have a business plan. Successful startups have a robust Go-To-Market strategy.Jan 13, 2021Jan 13, 2021
PinnedPaawan KothariIs Entrepreneurship about passion?In 2009 while working as a Marketing Strategist in the tech industry, I started peddling homemade chai from a bicycle trailer, as a hobby…Jan 14, 2019Jan 14, 2019
Paawan KothariDemystifying Marketing: Types of MarketingMarketing is an ever-evolving business function. Here is a primer on the most common marketing functions to help you build a team.Aug 1, 2021Aug 1, 2021
Paawan KothariDemystifying Marketing: A Primer on Business, Marketing, and GTM PlansStartups need a business plan to convince investors, a marketing plan to attract customers, and a go-to-market plan to launch a product.Feb 1, 2021Feb 1, 2021
Paawan KothariWhy Operations matter more than you thinkIn my previous post, I wrote about why food delivery companies, like Munchery and Sprig, were not really technology companies — and the…Jan 12, 2021Jan 12, 2021
Paawan KothariManagement lessons from….the Kitchen (!)While cooking one of my favorite dishes last week, I had an interesting revelation. Two seemingly unconnected instances in my life were…Jan 12, 2021Jan 12, 2021
Paawan KothariIf failure is inevitable, why try?It’s been a little over 8 years since I started my entrepreneurial journey, and it was as expected — one emotional rollercoaster ride…Jan 12, 2021Jan 12, 2021